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Porsche and TAG Heuer enter into strategic partnership
Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph. “The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are n...
This is a story for those who love the finer things in life; who drive a car and wear a watch to the same end – to make a statement. Even if it is a subtle one. In complete contrast to those who fail to see beyond the functionality of a motorcar and a watch, there are many who buy a particular car and a specific watch because it fits their lifestyle. The connections between cars and watches however isn’t an organic one. Back in 1886 when Karl Benz received patent number 3...
